Brand Launch Program

Name to live store.Five months.

For manufacturers and B2B companies launching a consumer brand of their own.

Naming, identity, packaging, Shopify, content and launch marketing · one team, planned backwards from the day your first product leaves the line.

6phases, one team
5 mo.name to live store
Day 1store ready to trade
Who it’s for

Built for makers going direct to consumers.

We build the brand in parallel with your production, so launch day is a starting line, not a scramble.

01You already make great products. You supply retailers, salons or private labels · and know your formulas, costs and factory inside out.
02You want a brand of your own. Consumers should know your name, not your clients’. That needs a brand, packaging and a store.
03You have a launch date. A factory opening or production run is coming. The brand has to be ready before the first product ships.
01
Timeline

Six phases, paced to your launch

Five launch-phase months take you from a name to a live store. From launch onward, the full team runs marketing and operations for a minimum of six months.

Month 1Month 2Month 3Month 4Month 5Launch →

Timings are typical. Photography and label artwork depend on final samples and approved registration content.

02
Phase by phase

What you get, month by month

Each phase ends with work you can see and approve before the next begins.

01Month 1

Discovery & naming

  • Discovery and brand positioning
  • Name shortlist of three finalists
  • Availability screen: trademark search, domain, Instagram and TikTok handles
  • Final name recommendation
02Month 2

Identity

  • Logo and visual identity
  • Brand guidelines
  • Packaging system started
03Month 3

Packaging & Shopify

  • Print-ready packaging artwork to your supplier’s specs
  • One round of supplier proof review
  • Shopify build begins
04Month 4

Store, content & social

  • Shopify store built out
  • Content bank for launch
  • Social channels set up
  • Teaser campaign
05Month 5

Pre-launch

  • Product photography
  • Launch campaign prepared
  • Operations and 3PL set up
06From launch · 6-month minimum

Launch onward

  • Full marketing: content, paid and social
  • Shopify and 3PL operations
  • Monthly reporting against targets
03
Scope

What’s included, and what you handle

A clear line from day one, so nothing falls between us.

What’s included

We deliver

  • Brand · positioning, naming shortlist, availability screen, identity and guidelines
  • Packaging · print-ready artwork for the full range, to your supplier’s specs, plus one proof review
  • Shopify · store build, product pages and launch-ready setup
  • Content · product photography and a content bank for launch
  • Social · channel setup and a teaser campaign before launch
  • Launch & growth · full marketing plus Shopify and 3PL operations from launch onward
What you handle

You bring

  • Trademark registration. You file and pay for registration of the chosen name.
  • Supplier introduction. In week 1, connect us with your packaging supplier: dielines, materials, print method, MOQs and lead times.
  • Final product samples. Photography and product pages start once samples arrive.
  • Product registration. Label artwork is finalised once approved regulatory content is in.
Ad spendShopify plan and appsPackaging productionTrademark and domain feesPhotography production (models, studio, props)3PL and courier fees
04FAQ

Good questions

Still deciding? A discovery call is free and takes 30 minutes.

For a range of around 30 products, yes · because naming, identity, packaging and the store run in parallel with your production, not after it.

Book a discovery call

Products ready.Let’s name them.

0130 minutes, free with both founders · creative and data in the same call.

02We review your range products, factory timeline and channels.

03You get a phased plan in writing, within one business day.

Book a discovery call

We reply within one business day.