Cloudy Dream Intelligence

Most agencies report. We measure.

Clean tracking, honest attribution and a live dashboard on every account · so each creative decision is backed by what it actually earned.

Intelligence

Skincare launchAll channels

Sample data

Attributed revenueAED 312k+46%

Blended ROAS4.62×+0.8

CPAAED 38.0−21%

Conversion rate3.84%+0.9 pts

ROAS by channelData-driven attribution · target 4.0×

Meta

4.6×Spend AED 28.5k · Revenue AED 131k · blended, incl. CAPI

TikTok

4.0×Spend AED 17.0k · Revenue AED 68.0k · Spark Ads

Google Search

5.8×Spend AED 11.5k · Revenue AED 66.7k · brand + generic

Creator / UGC

3.3×Spend AED 8.5k · Revenue AED 28.1k · whitelisted

Email & SMS

9.0×Spend AED 2.0k · Revenue AED 18.0k · Klaviyo flows

Conversion funnelShopify + GA4

Sessions

46.3k

n/a

Product view

23.1k

49.9%

Add to cart

4.6k

19.9%

Checkout

2.5k

54.3%

Purchase

1.78k

71.2%

Creative leaderboardTop 5 of 48 live ads

#	Creative	Spend			Score
1	UGC testimonial · Serum Hook: testimonial · 9:16 · Talent	AED 1.84k	31	6.2×	94
2	Texture close-up · Cream Hook: ASMR · 9:16 · Product only	AED 2.31k	36	5.4×	88
3	Founder story · Range Hook: founder · 4:5 · Talent	AED 1.52k	42	4.7×	79
4	AI scene · Desert set Hook: visual · 9:16 · AI extend	AED 1.18k	47	4.1×	71
5	Static offer · Bundle Hook: offer · 1:1 · Static	AED 960	63	2.9×	52

Repeat-purchase cohorts% of customers buying again

M0M1M2M3M4M5Jan100%34%26%22%20%19%Feb100%36%28%24%22%Mar100%38%31%27%Apr100%41%33%May100%43%Jun100%

Newer cohorts retain better since the March creative refresh.

Hover bars for spend and revenueSort creatives by CPA or ROASSwitch the date range

Creative × Data

Every creative, understood.

We break each ad into the choices that made it · hook, format, talent, setting, offer · and score every choice against CPA. The next shoot is briefed by what worked.

Tag

Hook · testimonialTalent · on cameraFormat · 9:16

UGC testimonial · SerumAD-0412

Score against CPA

CPA vs. account average (AED 38), 48 adsSample data

HookUGC testimonial

−29%

Format9:16 vertical

−18%

TalentOn camera, first 2s

−12%

SettingStudio, daylight

−6%

ProductionAI-extended scene

+4%

OfferStatic bundle offer

+38%

Lower is better. Green = cheaper conversions than average.

Brief the next shoot

Next shoot brief · auto-drafted

June content day: double down on testimonial hooks

01Six UGC testimonials, talent on camera in the first two seconds
02Shoot vertical first; crop 4:5 from the same take
03Daylight studio set · keep it, it converts
04Drop static bundle offers from paid; move them to email

Reviewed by the creative lead before it ships

AI ad pipeline

More creative. Human judgement.

AI handles the volume. People handle the judgement. Every round of results makes the next round sharper.

01Human led

Brand knowledge

Guidelines, claims, tone and product facts loaded as one source of truth.

02Human led

Competitor ad research

Live ad libraries scanned for hooks, offers and formats in your category.

AI03Machine assisted

Creative generation

Variations drafted from real shoots · new hooks, crops, scenes and copy.

AI04Machine assisted

Compliance check

Claims, platform policy and brand rules checked; a human signs off.

05Human led

Publishing

Approved ads pushed to Meta, TikTok and Google with naming and tags.

06Human led

Performance feedback

Results scored by tag and fed back into the next round.

Performance feedback loop

Results feed back into step 01

Tracking & attribution

Numbers you can take to finance

We rebuild the data layer before we trust a single chart: server-side events, consent-aware tracking, one warehouse and an attribution model you can explain.

L-01Sources

ShopifyMetaTikTokGoogle AdsKlaviyo

L-02Collection

GA4Server-side GTMMeta CAPITikTok Events APIConsent Mode v2

L-03Warehouse

BigQueryDaily cost import

L-04Model

Data-driven attributionHoldout tests

L-05Report

Looker StudioPower BI

Same month, two answersWho gets credit for a sale?

Google Search

21%

Built on your tools.

Everything lives in your accounts. If we part ways, the data, dashboards and history stay with you.

GA4Analytics

MetaAds & CAPI

ShopifyCommerce

Looker StudioDashboards

Power BIExecutive BI

BigQueryWarehouse

Free tracking audit

What your data isn’t telling you.

We review your setup and send a written report within five business days · what’s broken, what’s missing, and what to fix first.

GA4 & conversion setup

Pixel & server-side events

Consent & privacy

Attribution gaps

Shopify order match rate

Dashboard health