WorkBeauty product range
Case study · Beauty product range
Beauty, worth a second look.
Content system and paid social for a growing professional beauty range in the UAE.
+214%Instagram followers in six months
The challenge
Strong products, but a feed of flat catalogue shots. Followers had stalled and paid social was buying reach that didn't convert.
What we did
- Shot a monthly content bank: texture, product-in-hand and routine reels
- Rebuilt the grid around three repeatable formats
- Tagged every ad by hook and format, and scaled the winners weekly
- Set up a live dashboard tying posts to store revenue
01
Results
What it earned
+214%Instagram followers in six months
3.1×Engagement rate vs. before
−29%Cost per follower
02
The work
Selected frames
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