WorkModest fashion label
Case study · Modest fashion label
Fashion. Acquisition, rebuilt.
Editorial content and an account rebuild for a modest fashion label selling across the GCC.
−38%Cost per acquisition after rebuild
The challenge
Rising acquisition costs and creative fatigue. The ad account had dozens of campaigns and no clear view of what was working.
What we did
- Seasonal editorial shoot in Dubai locations
- Consolidated the ad account into three campaigns
- Fixed tracking and reconciled Shopify orders
- Weekly creative scoring to brief the next shoot
01
Results
What it earned
−38%Cost per acquisition after rebuild
+52%Returning customer revenue
2.4×Ad creative tested per month
02
The work
Selected frames
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