WorkFragrance house
Case study · Fragrance house
Fragrance in desert light.
Launch creative and performance media for a new fragrance from a Dubai house.
4.6×Blended ROAS on launch month
The challenge
A crowded launch window and a premium price point. The brand needed creative that felt luxurious and media that paid back in the first month.
What we did
- Desert-light campaign shoot, cut for 9:16, 4:5 and 16:9
- Creator seeding with whitelisted ads
- Server-side tracking and Meta CAPI before launch
- Daily budget moves based on blended ROAS
01
Results
What it earned
4.6×Blended ROAS on launch month
AED 41Cost per first purchase
38%Sales from new customers
02
The work
Selected frames
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